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Orbitz invites gay and lesbian people to “see the world on your terms” in a new print and online ad campaign for the travel company.
The work touts the Chicago-based Web site’s new “microsite,” which provides information about destinations, events and deals that are geared toward the gay and lesbian community. Orbitz estimates that this market spent $1.2 billion on travel last year.
The ads, from Chicago shop TwoHundredTwelve, feature giraffes drawn in a rainbow of colors that symbolize gay- and lesbian-friendly businesses.
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