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Moving to fill what they see as a void in film advertising, sisters Christi and Kelly Turner have opened an ad agency, Vurv.
They said the independent shop in West Hollywood, Calif., offers “urban and crossover marketing aimed at the hip-hop, youth and ethnic markets.”
Vurv opens with six employees and two clients, Screen Gems and Universal Pictures. For Screen Gems, Vurv is developing a poster for Half-Past Dead, which opens in November. Universal hired the shop for print and broadcast work for Empire, scheduled for release in early 2003.
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