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In its largest multimedia promotional campaign to date, SiriusXM is tapping an A-List crew to let consumers know that its satellite radio services can go wherever they go. Created in partnership with independent creative agency Translation, the campaign titled “The Home of SiriusXM” is debuting six short spots starring top-name creators, all living as roommates in the enormous SiriusXM house.
The initiative’s star-studded cast features Kevin Hart, LL Cool J, Dave Grohl, Normani, Bebe Rexha, Kehlani, Jeff Lewis, Hélio Castroneves, Bella Poarch, Diplo, Sway Calloway, Storme Warren and Brett Favre, as well as SiriusXM’s Hits 1 Morning Mashup team.
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