Sirius Signs Brady to Call Signals

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Sirius Satellite Radio said it has signed Tom Brady, two-time Super Bowl MVP quarterback with the New England Patriots, as a national spokesman.

Brady will star in Sirius TV spots to air this summer and fall. He also will be featured in radio, print and point-of-purchase materials to promote “NFL Sunday Drive,” Sirius’ lineup of NFL programming and play-by-play coverage, as well as Sirius NFL Radio, a channel devoted solely to the NFL.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in