PSAs: Public Service Announcement Campaigns

Sir John Hegarty on the Value of Cinema, and What We Lose When It Goes Dark

The advertising icon made the medium a key part of his work for the Nobel Prize-winning World Food Programme

Screen Shot 2020-10-13 at 17.06.39 — Refugee children sing a rendition of Cat Stevens' 'How Can I Tell You' in powerful hunger PSA.World Food Programme

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LONDON—The future of some cinema chains hangs in the balance as venues are forced to close or limit capacity due to the coronavirus pandemic, and studios delay major movies releases or release them on streaming services and VOD.

Just last week, Cineworld, which owns Regal in the U.S., announced the temporary closure of all its venues throughout America and in the U.K., with the chief executive telling The Wall Street Journal the chain was like a grocery store without any meat, fruit or vegetables and simply couldn’t stay open without major products—blockbuster movies—to sell.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

Recommended articles