sip and spin

No stranger to the arena of smash-mouth local politics, Hill, Holliday, Connors, Cosmopulos has crafted a tongue-in-cheek print campaign for The 21st Amendment, a Beacon Hill watering hole popular with Massa chusetts legislators, media persons, consul tants, spin doctors and related hangers-on.

The executions are fashioned to resemble campaign signs or stickers with text and backgrounds in red, white and blue. They’re tagged: “Beer. Food. Politics.”

One ad proclaims: “The only thing better than speaking off the record is a reporter too drunk to write.” Says another: “There’s politics and there’s beer. Combine the two and there’s progress.”

Fittingly, the agency got the assignment through connections.

“One of our account people is good friends with one of the [21st Amendment] owners,” said a representative for Hill, Holliday in Boston.

Kickbacks are some what unlikely, however, as the ads were produced pro-bono, with an eye toward awards-show gold, the representative said.