The Sins of the Super Bowl Marketer

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The last thing you probably need right now is more Super Bowl redux, but bear with me as I outline a few things related to this year’s Big Game that hopefully offer a unique perspective. And hopefully doing so now will save you from making the same mistakes next year.

While I might be the person who authored Life After the 30-Second Spot I’ve often said my ideal assignment would be to work on a Super Bowl commercial.

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