Singing Walmart's Praises and Other Moments That Mattered at Adcolor

Gun safety and activism are prime topics in marketing today

Walmart CEO Doug McMillon has in the last week announced some sweeping changes at the retail giant, including curbs on its ammunition sales and bans on openly carrying firearms in its stores. He’s also advocating for gun safety legislation, in what some observers have called the most significant (and potentially bottom-line battering) statement from a mainstream corporate executive on the hot-button issue.