Singers in the Wings for Gap

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NEW YORK Madonna and Missy Elliot are due to appear for Gap in a new fall campaign breaking July 28, the client confirmed today.

The effort is from Laird + Partners, the New York agency started in March 2002 by longtime Donna Karan creative director Trey Laird. A representative for the San Francisco-based client declined to say if the pop stars would appear in television and/or print ads.

A separate, second effort will break later in the season.



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