Sincerest Form Of Flattery

When West & Vaughan went to work on a print effort for Southern States Volkswagen, the Raleigh-Durham, N.C., agency used the opportunity to pay homage to one of the great advertising campaigns of all time.
Instead of trying to put a fresh spin on the new Beetle for its local client, the agency literally took a page from Doyle Dane Bernbach’s Volkswagen work of the 1960s. Changing only the text and car, W&V creative chief Robert Shaw West used two DDB layouts with altered headlines.
The “Lemon” ad of old now carries the headline, “Deja VW.”