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When West & Vaughan went to work on a print effort for Southern States Volkswagen, the Raleigh-Durham, N.C., agency used the opportunity to pay homage to one of the great advertising campaigns of all time.
Instead of trying to put a fresh spin on the new Beetle for its local client, the agency literally took a page from Doyle Dane Bernbach’s Volkswagen work of the 1960s.
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