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NEW YORK 7-Eleven took quite a gamble converting a number of its stores to the fictional Kwik-E-Marts found in fictional Springfield, USA, but the bet is apparently paying off.
Simpsons-related products—Buzz Cola, KrustyO’s Cereal, Squishee drinks, the Official Pink Movie Donut, collectible cups and magnetic straws, and the Radioactive Man Limited Edition (#711) Comic Book—are “flying off shelves,” and 7-Elevens are experiencing a spike in comparable-store sales and net sales. That’s what Bobbi Merkel, executive director, strategic initiatives, Fresh Works, the agency that collaborated with 7-Eleven and Twentieth Century Fox to bring The Simpsons promotion to life in 7-Eleven stores, told Brandweek.
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