SImply, REd 98

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Officials at digital communications company Blue 22 didn’t see red when they discovered that a shop in Los Angeles, blue22 studios, shared their moniker.

“We didn’t see any reason to fight about it—so we decided to make the change,” said Robert Guay, president of the Boston-based interactive shop, which has relaunched as Red 98.

“With a billion companies popping up every four minutes, there is a real good chance that a couple of them will land on the same name,” said Guay.

Like the agency’s original name, Red 98 refers to a play in football.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in