SimpliSafe's Super Bowl Teaser Turns Nextdoor-Style Posts Into Thriller Material

Brand says ad will tackle big tech, cable news and 'more hyper-contemporary causes for concern'

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Home security provider SimpliSafe is turning the garden-variety suburban paranoia familiar to anyone who’s ever browsed a neighborhood internet forum into the stuff of nightmares in a thriller-style Super Bowl teaser released Thursday.

The 30-second video features drone-like suburbanites chanting anxious queries and vague warnings of the kind you might see in Nextdoor posts over a frantic, slow-build score that tracks with their neighbor’s descent into sleepless insanity.

“Janet saw a creepy guy in the cul-de-sac last night … Someone’s been stealing packages.

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