SimpliSafe Plays on Contemporary American Fears in First-Ever Super Bowl Ad

The spot touches on scare-mongering news, social media and big tech

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Dangers, real or imagined, lurk around every corner in home security provider SimpliSafe’s first-ever Super Bowl ad, which portrays a culture of paranoia fueled by scare-mongering news, social media and big tech.

The 30-second ad, produced by Austin-based creative agency Preacher, features a litany of warnings about modern fears like job-replacing automation and privacy-invading smart devices mixed with ominous pronouncements from fictional social media posts and news stories.

“What you don’t know about your garage door could kill you,” a newscaster said in one such warning.

“Someone’s been stealing packages,” a group of neighbors meant



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