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Focus Agency and Pair of Omnicom Allies Win Telecom Web Site
DALLAS–The Focus Agency and two sister shops have won the eight-figure advertising account of Simplexity.com, a telecommunications Web site.
The victory is the first since Focus, under the aegis of president and chief executive officer Mark Miller, created a strategic alliance with direct marketing agency Rapp Collins and interactive specialist Critical Mass.
The three agencies share the same facility in Irving, Texas. Critical Mass, based in Calgary, Canada, entered the Omnicom network late last year following Rapp Digital’s purchase of an undisclosed interest in the company.
Simplexity.com,
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