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To help distinguish it from other shopping sites, Bigelo & Partners has created a new campaign for client MySimon.com featuring a character named Simon.
The computer-generated helper personifies MySimon’s technology, which lets users comparison shop online.
The TV, print and radio effort broke last week. Tagged, “Shopping beyond compare,” the ads show how MySimon provides benefits over traditional comparison shopping.
TV spots show salespeople confronting shoppers directly so they can compare brands, features and prices. One shows a man shopping for a washing machine in his living room,
surrounded by people making sales pitches.
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