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“Six miles from the nearest road. Two from the nearest trail. And that’s all we’re saying about this place.” For anglers, the notion of a secret fishing spot is central to the sport’s mystique. In effect, it says you’re not spending a lot of time and money to catch something you could buy at a fish store; you’re reaching an Eden where nature singles you out to receive its bounty. Simms bonds with its target audience by evoking that ethos.
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