Simmons Taps the D'Amelio Sisters to Promote a Co-Designed Mattress on TikTok

The partnership highlights how beds often serve as an office for Gen Z

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In a time when the creator economy is booming and social media influencers are now enjoying successful, profitable careers, bedrooms have become a common office space for young entrepreneurs. Understanding this, Simmons partnered with TikTokers and Adweek 2020 Young Influentials cover stars Charli and Dixie D’Amelio to launch a new mattress co-designed by the sisters.

Top line

Simmons announced the Charli & Dixie x Simmons bed this week alongside a “Dream Room” contest. Fans can enter to receive a full room makeover by posting a TikTok explaining why they need it with #SimmonsDreamRoom and #Contest in the caption.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in