Silversea Seeks Creative Partner

Silversea Cruises is looking for an agency to handle creative assignments.

The luxury cruise operator in Fort Lauderdale, Fla., has retained Select Resources International of Los Angeles to conduct a review for a onetime print campaign.

Sources have confirmed that DiMassimo Brand Advertising and Ground Zero, both in New York, McKinney & Silver in Raleigh, N.C., and Miami’s Crispin Porter + Bogusky are among the seven shops under consideration.

In a communication to one agency not in the review, SRI consultant Mike Agate confirmed that the client is interested in an ad boutique “where it can work with creative principals only.”

Other sources said the focus is on shops with experience in marketing luxury goods and services. Advertising is expected to target people with incomes of $25 million and more, said a source.

Silversea has a large in-house agency operation. All collateral, interactive projects and media planning will continue to be handled internally by the client.

The cruise line operates four small-capacity (less than 400 passengers) ships.

Silversea spent $3.5 million on advertising in 2000, per CMR.