Silversea Seeks Creative Partner

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Silversea Cruises is looking for an agency to handle creative assignments.

The luxury cruise operator in Fort Lauderdale, Fla., has retained Select Resources International of Los Angeles to conduct a review for a onetime print campaign.

Sources have confirmed that DiMassimo Brand Advertising and Ground Zero, both in New York, McKinney & Silver in Raleigh, N.C., and Miami’s Crispin Porter + Bogusky are among the seven shops under consideration.

In a communication to one agency not in the review, SRI consultant Mike Agate confirmed that the client is interested in an ad boutique “where it can work with creative principals only.”

Other sources said the focus is on shops with experience in marketing luxury goods and services.







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