How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK — As a part of an aggressive acquisition strategy, online direct marketer SilverCarrot on Monday snapped up Milesource, a two-year-old Web rewards site.
SilverCarrot adds about 1.2 million members to its database of 10 million consumers through the cash and liability transaction. The 23-person operation will also absorb MileSource’s four staffers, who are relocating to SilverCarrot’s New York headquarters.
Three-year-old
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in