Silvercarrot Buys Web Rewards Program

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NEW YORK — As a part of an aggressive acquisition strategy, online direct marketer SilverCarrot on Monday snapped up Milesource, a two-year-old Web rewards site.

SilverCarrot adds about 1.2 million members to its database of 10 million consumers through the cash and liability transaction. The 23-person operation will also absorb MileSource’s four staffers, who are relocating to SilverCarrot’s New York headquarters.

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