Silver, D'Arcy in Talks

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Michael Silver, who managed the Heineken account at Lowe since the agency won it in 1998, is in negotiations to join D’Arcy Masius Ben ton & Bowles, sources said.

Heineken last Wednesday fired Lowe [Adweek On line, Jan. 23] and is expected to move its $50-60 million business to D’Arcy some time after the 90-day notice is up in April, said sources.

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