Silver Bug Goes Viral With Marketing War

Max Keiser has become a fringe media star thanks to the Web

Max Keiser is a man on a mission. The activist broadcaster and former broker wants you to buy silver—actual, physical silver—and is taking to YouTube, Fox News, the Huffington Post, late-night TV, and myriad far-flung media outlets with hopes of bringing about the crash of J.P. Morgan and ultimately unsettling the underpinnings of the dollar. In other words: Forget those ‘Sell Your Gold’ infomercials and banner ads. ‘Buy Silver’ is the message.