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Signature Brands has parted with Cleveland agency Meldrum & Fewsmith Communications after more than a decade and may next year initiate a review of creative responsibilities for its estimated $10 million account.
The Bedford Heights, Ohio-based company, which earlier this year changed its corporate name from Health o meter Products, is best known for its Mr. Coffee and Mrs. Tea home appliances. It has unbundled and reviewed all marketing resources following the installation in August of Meeta Vyas as chief executive officer.
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