Signal's Vision Resonates With McCormick

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DALLAS Signal Creative Communication has picked up advertising duties for McCormick Distilling Co., the shop said.

The Dallas agency won the account of the Weston, Mo.-based client following a review involving four undisclosed contenders, according to a shop representative.

“We have premium brands that have a strong story to be told,” said Vic Morrison, McCormick’s vice president of marketing. “In the pitch, Signal expressed a clear vision for these brands that can take us to a higher state of awareness.”

Signal’s





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