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LOS ANGELES Digital signage has begun to catch on with consumers, who find the messages more compelling—and generally less annoying—than many other forms of paid media, according to a study conducted on behalf of SeeSaw Networks.
The OTX-conducted report (“Engaging People with Digital Out-of-Home Media”) gauged awareness and attitudes regarding out-of-home advertising though a survey of 1,780 adults in July, per Alice Gold, OTX’s vp, marketing insight.
Respondents considered Internet promos the most annoying type of ad messages (67 percent) and newspaper ads the least annoying (23 percent).
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