Sign Boy Returns for FootJoy

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BOSTON The Sign Boy character (portrayed by actor Matt Griesser) returns next week in new FootJoy spots from Havas’ Arnold.

Sign Boy has been a staple of the brand’s golf shoes and accessories ads since 1999.

A series of spots from the client in Fairhaven, Mass., breaks Feb. 7 on national TV, mainly during tournament coverage. Seven ads from Arnold in Boston feature Sign Boy imposing himself in wacky ways on star players of the PGA Tour.



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