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ATLANTA Signature Advertising has launched a new medical marketing division called SigMD, according to the agency.
The Memphis, Tenn., shop said that SigMD will provide strategy-based solutions and marketing services for healthcare organizations. Tom Lannan heads the Memphis-based division.
“Marketing in the healthcare industry is uniquely different from other industries,” said Lannan. “There’s a gap in the healthcare marketing industry in the mid-South, and SigMD has the experience and resources to provide those services.”
SigMD’s staff members have extensive experience working with national and regional healthcare clients, according to the agency.
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