SigMD to Specialize in Medical Marketing

ATLANTA Signature Advertising has launched a new medical marketing division called SigMD, according to the agency.

The Memphis, Tenn., shop said that SigMD will provide strategy-based solutions and marketing services for healthcare organizations. Tom Lannan heads the Memphis-based division.

“Marketing in the healthcare industry is uniquely different from other industries,” said Lannan. “There’s a gap in the healthcare marketing industry in the mid-South, and SigMD has the experience and resources to provide those services.”

SigMD’s staff members have extensive experience working with national and regional healthcare clients, according to the agency. The shop’s collective experience includes product launches, sales support, physician and patient education, Intranet and Web site development, advertising, public relations and consumer research and marketing.