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The two billboards stand side by side on a building at the corner of Houston Street and Avenue B in New York. They don’t carry logos, but feature grainy black-and-white images of a person in a crowd and a rock guitarist.

The billboards, created by Powell in New York, are for Rheingold beer, and the images were shot by photographer Landon Nordeman. The crowd image was taken during last year’s CMJ Music Marathon; the other, of the band Superdrag, was taken about a week later.

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