Sievers to Leave Semaphore

NEW YORK Semaphore Partners president Drew Sievers is planning to leave the interactive shop in mid-September after four years to pursue opportunities in the mobile marketing industry, he confirmed today.

Sievers declined to divulge immediate details about his future plans. Semaphore chief operating officer Steve Weinswig, who did not immediately return calls, will assume his duties.

The executive’s departure comes as Semaphore prepares to be aligned under Chicago-based marketing services company, Frankel, as a part of a larger reorganization of Publicis Groupe’s below-the-line units.

Sievers, who joined Semaphore (then Novo) in 1999 as executive vice president, general manager of the Eastern region, was promoted to president last year. During his tenure, he helped the San Francisco-based i-shop, which works for Procter & Gamble, Continental Airlines and 3Com, among other clients, absorb its 1999 merger with Blue Marble and 2001 marriage to Giant Step.

Before Semaphore, Sievers spent five years in Japan at Saatchi & Saatchi, where he managed integrated marketing operations across eight Asian countries for clients like Toyota and Lexus.