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BOSTON Carmichael Lynch in Minneapolis said it has added artisan brewer Sierra Nevada to its roster.
The beer is distributed nationwide from Sierra Nevada’s home base in Chico, Calif. Although the brand has spent less than $500,000 annually in domestic media in recent years, the win is important for the shop because, “We’ve worked with lots of great brands that often start with a small but passionate following — this one certainly qualifies,” an agency rep said.
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