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NEW YORK — Sierra Mist, the new lemon-lime soda from Pepsi, has extended its TV sponsorship of the newest season of ‘Survivor’ to the Web.
Billboards running during each of the Survivor episodes, which began last night, encourage viewers to visit the Sierra Mist Web site for a chance to win a trip to Marquesas, Tahiti’s mystical islands where the show takes place.
The site ( http://www.sierramist.com/ ) created by the Dallas office of Tribal DDB prompts visitors to tell which Sierra Mist, Pepsi, Diet Pepsi or Mountain Dew commercial aired during the episode.
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