Siemens Enterprise Communications Hires Media Shop

Global spending projected at $90 million

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Horizon Media has won a global media review that began with six agencies before narrowing to three and then two.

Siemens Enterprise Communications selected Horizon to handle the planning and buying of media in the company's four core markets: the U.S., the U.K., Germany, and Brazil, said Mike Drexler of Drexler Fajen & Partners, the New York-based consultancy that managed the search. Annual media spending is projected at $90 million.

The other finalist was Omnicom Group's PHD.

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