Siemens Business Services Enlists Winsper for DM, Web Chores

BOSTON J. Winsper & Co. said it has been selected by Siemens Business Services to handle marketing chores.

The agency will craft a direct mail and Web-based aimed at campaign C-level executives that will break in 2005. The budget was not disclosed but is likely in the mid-six-figure range.

“J. Winsper & Co. has demonstrated over the years that they know how to get the attention of the C-suite audience, certainly a tough audience to crack,” said Brian Chertok, director of branding for the client in Norwalk, Conn.,