Siemens Business Services Enlists Winsper for DM, Web Chores

BOSTON J. Winsper & Co. said it has been selected by Siemens Business Services to handle marketing chores.

The agency will craft a direct mail and Web-based aimed at campaign C-level executives that will break in 2005. The budget was not disclosed but is likely in the mid-six-figure range.

“J. Winsper & Co. has demonstrated over the years that they know how to get the attention of the C-suite audience, certainly a tough audience to crack,” said Brian Chertok, director of branding for the client in Norwalk, Conn., in a statement. “We appreciate their creativity, desire to meet our business goals and their holistic approach to marketing. It is not often you find an integrated agency that can truly act and think agnostically. They have a strong point of view with a tone and manner that allows us to effectively present our brand.”

The independent shop has offices in Chestnut Hill, Mass., and Providence, R.I. Its client roster includes Unica, Hawker Jets, Information Builders and Liquid Machines.