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Alan Siegel, the driving force behind the ‘plain English’ movement of communications simplification, is leaving his namesake branding firm after 43 years. The Siegel+Gale chairman, who co-founded the firm at age 28, now plans to devote his time to personal nonprofit marketing efforts, research and writing.
“I’m very interested in working with nonprofits, people in education, medicine, people who are doing things to improve the world and who don’t have the money to come to Siegel+Gale for help,” he told Adweek.
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