SIDS CAMPAIGN GOES NATIONAL

Come October, New Yorkers won’t be the only ones who can easily access information about Sudden Infant Death Syndrome. That’s when a SIDS educational print-ad campaign, currently appearing on billboards and bus cards in New York, will roll out nationwide.
The three-ad campaign was created for the nonprofit SIDS Alliance in Baltimore by volunteers from the Ad Club of New York’s Public Service Committee.
The ads–one is in Spanish–feature black-and-white photos and gritty bold type. A pregnant belly is shown on one with the words, “It should be obvious this child needs a doctor.”
“We really wanted to target [the ads] to the urban young minority population because … the SIDS rate is very high among them,” said Karen Davenport, VP of development for the SIDS Alliance.
“[Many of our affiliates] don’t have funds to have ads created, and they’re trying to reach the same groups,” she said.
Copywriter John Sisenwein of Furman, Roth Advertising...