With Sid Vicious' Help, Acura Aims to Shake Up Sedan Advertising

Anthem ad for the new TLX features the famous rocker crooning 'My Way'

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Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX.

The new ads, from lead agency Mullen LA, include a 60-second launch spot that depicts auto engineers sketching, assembling and testing the TLX. The fast-moving ad unfolds with a series of quick cuts that are punctuated by the sound of Sex Pistols icon Sid Vicious singing “My Way.”

Other, shorter ads feature songs from Ludacris (“Pimpin' All Over the World”), Splash ("Girl Is a Queen") and RJD2 ("Her Majesty's Socialist Request").

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