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SicolaMartin has laid off 25 employees, more than 20 percent of its workforce.
The staff cutbacks at the Austin, Texas, agency were linked to a decline in the number of onetime branding projects that the shop typically performs for small and midsize companies.
“The economy hasn’t picked up right away, and the slowdown in our second tier has put a strain on business,” said Pete Hayes, agency vice president of business development.
An exclusively high-tech agency, SicolaMartin had until now avoided taking a hit along with other specialists tied to this sector.
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