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DALLAS SicolaMartin will handle advertising and marketing for Axalto in North and South America, the client said.
Axalto, headquartered in Amsterdam, the Netherlands, is among the world’s leading manufacturers of microprocessor smart cards.
Austin, Texas-based SicolaMartin, a subsidiary of Young & Rubicam, specializes in business-to-business communications.
“We were looking for an agency partner that offered a talented, experienced team with comprehensive services that could scale to meet our growing needs,” said Damon Turnbull, marketing director, Axalto Americas.
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