SicolaMartin Gets Smart Card Account

DALLAS SicolaMartin will handle advertising and marketing for Axalto in North and South America, the client said.

Axalto, headquartered in Amsterdam, the Netherlands, is among the world’s leading manufacturers of microprocessor smart cards.

Austin, Texas-based SicolaMartin, a subsidiary of Young & Rubicam, specializes in business-to-business communications.

“We were looking for an agency partner that offered a talented, experienced team with comprehensive services that could scale to meet our growing needs,” said Damon Turnbull, marketing director, Axalto Americas. “SicolaMartin’s creative team truly stood out among the rest.”

Annual billings were not disclosed.

Axalto supplies 26 percent of the market with microprocessor smart cards used for security access, transportation, financial services and other applications, according to research firm Gartner. The company has 4,500 employees and customers in more than 100 countries, with worldwide sales reaching 3 billion smart cards to date.