Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Glen Fest
DALLAS–Without so much as a handshake, SicolaMartin’s interactive division was able to land its largest CD-ROM development project via the Internet.
In what Austin, Texas-based SicolaMartin and IBM software officials in Raleigh, N.C., said was a new approach for both companies, a marketing deal was reached based solely on spec research work and a pitch conducted strictly over the World Wide Web.
‘There were four or five of us here in Austin, and two or three in North Carolina on the IBM side, who were in a conference call,’ said SicolaMartin Interactive (SMI) vice president and general manager Pete Hayes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in