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Fast-growing tech agency SicolaMartin last week agreed to be purchased by WPP Group’s Y&R Advertising.
SicolaMartin in Austin, Texas, will retain its name and act as a wholly owned subsidiary of Y&R Advertising. Founded by president and chief executive officer Tom Sicola and senior vice president and executive creative director Steve Martin, the 15-year-old agency’s 2000 billings rose 75 percent to $113 million.
SicolaMartin caught the eye of several potential suitors last year following its win of Novell’s $40 million global account.
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