Shugart Adds 2 Bay Area Clients

Emery Worldwide, Coit Services Worth a Combined $10-15 Mil.
SAN FRANCISCO–Shugart Matson Young has picked up global advertising and marketing duties
for two Bay Area companies: package delivery service Emery Worldwide and cleaning company Coit Services. The two accounts add up to roughly $10-15 million in new billings for the East Bay agency, bringing its total capitalized billings to over $50 million.
Emery Worldwide chose the San Ramon, Calif., agency for its estimated $8-10 million account following a review of several Bay Area shops. The other finalists in the pitch included Hoffman/Lewis and Citigate, both in San Francisco, said sources. Grey Advertising in San Francisco previously handled the business.
“We’ll be handling Emery’s advertising, direct marketing duties, Web support, sales support and collateral needs,” said agency general manager Kim Shugart, who founded the agency in 1990 with his wife and co-principal, Diane Shugart.
Emery Worldwide based in Redwood City, Calif., is owned by Consolidated Freightways, Palo Alto, Calif. The company competes with such delivery services as Federal Express and United Parcel Service, but specializes in overnight and second-day shipping of heavy freight.
Emery reported an operating profit of about $51 million on revenues of $1.6 billion for the first nine months of 1998, compared to a profit of about $77 million, also on revenues of $1.6 billion, for the same period last year.
Separately, the agency was recently awarded the estimated $3-5 million account of Coit Services, Burlingame, Calif., following a review of several undisclosed shops. Coit is a leading residential and professional cleaning services company, with more than 70 franchises worldwide. The agency will handle Coit’s global advertising, marketing and online needs, and will “coordinate communications” among the client’s franchises in the U.S., said Shugart.
“We are truly impressed with the quality and diversity of Shugart Matson Young’s work and staff,” said Sally Wassinik, Coit’s vice president of marketing. “They demonstrated a very good understanding of our company, our customers and the competitive challenges we face in our growing business.”
With the addition of the Emery and Coit accounts, Shugart said he plans to “add several people” to the shop’s existing staff of 60.