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Sullivan Higdon & Sink addresses how certain life changes—a new job, a significant birthday, the birth of a child—affect thinking about financial matters in the agency’s first work for UMB Bank.
“We recognize that getting people to change banks is about as easy as getting them to change religious affiliations or political parties,” said John January, creative director at the Kansas City, Mo., agency. “At some point, you come to realize you need more from your financial partner than free-checking and some ATMs.”
The print, radio and outdoor campaign launches this week in four of UMB’s larger markets: St.
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