Showtime Gives Twin Peaks Fans Exactly What They Want at SXSW

Including coffee, doughnuts and FBI special agent Dale Cooper

South by Southwest in Austin, Texas, continues to roll on as the festival switches over from Interactive to Music later in the week, and while some brands pack up their activations, others are just getting started. Showtime has decided to focus on SXSW Music attendees when it comes to promoting its new show, the highly anticipated return of Twin Peaks. And judging by the throngs of devoted fans lined up to check out the Black Lodge and Double R Diner, it made the right choice.