Showtime Brings Shameless Fans Into the Gallagher Family Group Chat

In-world text campaign promotes the final season

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Fans of the Showtime series Shameless have tuned in to watch the Gallagher family’s antics for more than a decade. Now, as the cable network airs the 11th and final season of the Chicago-based drama-comedy series, fans can also join the Gallagher group chat. 

Showtime has launched a text message-based campaign to celebrate Shameless’ final season that allows people to chat with fictional characters including Frank (William H. Macy), Lip (Jeremy Allen White) and Debbie (Emma Rose Kenney).

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