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Leo Burnett once said, “There is no hard sell and soft sell; there is only smart sell and stupid sell.” His comment is particularly impactful in a time when online publishers, brands and agencies are desperately trying to hold on to ad revenue and budget dollars.
  
Many are biding their time by tinkering with what didn’t work last year. Case in point: If you think of advertising today, the “Shamwow,” dancing cowboys and “You’ve Just Won” banner ads seem to dominate-very stupid sells, I would argue.

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