Should Your Shop Purchase a .Agency Domain?

Websites aren’t just .com and .net anymore

This month, hundreds of new domain names went on sale for the first time—and quite a few famous people and businesses are going out of their way to make sure those websites won't tarnish their brands. For example, when .nyc debuted last year, lawyers for former Mayor Michael Bloomberg bought everything from BloombergBlows.nyc to MikeIsTooShort.nyc.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.