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Would you be more likely to visit Niagara Falls if it were named the eighth wonder of the world? That's what McCann Canada and the Tourism Partnership of Niagara are hoping.
A new campaign cheekily argues that Niagara Falls is a much better candidate for the title of the world's eighth wonder because, among other reasons, the falls generate lots of rainbows.
Of course, the delightful new work isn't meant to pick a fight with other contenders for the title; it's meant to drive tourism.
"Research insights tell us that people who have visited Niagara see the destination as a 'been there, done that' travel experience," said Jody Larose, executive director of the Tourism Partnership of Niagara.
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