Should Brands Be Encouraging Covid-19 Vaccinations? Most Consumers Think Yes

In a new Harris Poll/Adweek survey, 60% of respondents said it's an obligation

text reading adweek harris poll with a art showing a syringe and three bottles of the covid vaccine
Adweek and Harris Poll fielded a survey last week to determine consumer sentiment around brands endorsing Covid-19 vaccines. Mathisworks/Getty Images, The Harris Poll, Adweek

As Covid-19 vaccines become more available across the U.S., brands are faced with an important decision: should they encourage their customers to get it or stay silent on the subject?

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.