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Del Amo Mall, Southern California’s largest shopping center, is talking to six ad agencies about sprucing up its image. The Torrance, Calif.-based mall took a business dive after the highly publicized shooting of a security guard at a Del Amo arcade. Meanwhile, Del Amo is experiencing stiff competition from the more upscale South Coast Plaza, an hour away in Costa Mesa, Calif. Despite those problems and a small, $600,000 budget, shops have charged after the business, since in L.A.,
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